IMC class batch 42

On Monday, 9 May 2011, I will begin my new Integrated Marketing Communication (IMC) class for batch 42 at Prasetiya Mulya Business School.  This will be my 23rd IMC class.  The latest news said that there will be 18 people in my class.  I think it is time for me to change the syllabus by adapting the latest phenomena in the IMC world.  The articles will be chosen to match the current condition.  I also want to have a new approach in order to tap the students understanding by asking them to write a session reflection regularly.  I will continue to assess the participants’ expectation at the first class session.  Hopefully, everything will run smoothly with this class.